Two way TV Betting

Two way TV betting has already began its assault on the market. In less than a year, coule of Two way's betting brands, has gone from a little known games service on cable TV to a across platform gamming brand, with ambitions of offering a smorgasbord of big brand TV products, based on known and trustworthy formats.

Two way TV first launched a 'red button' games service on NTL and Telewest in mid 2005. This was supplemented by a range of affiliate deals with major broadcast channels, including Channel 4 and Flextech Television ( Owner of the largest cable and satellite channels in UK). plating Winner games with just a few button clicks on their remote controls. The company has internet site, and has just announced the first of a number of major affiliate deals focussed solely on mobile and internet. The first deal, with mobile games company, Mad4Games, will soon be complemented by distribution deals with portals, national newspapers and another TV broadcasters.

Once all of it's distribution platforms and major affiliate deals are in place, Two Way Tv promises to start rolling out a range of 'big brand' Tv products across all platfoem - TV, Way TV's betting business, but within the first few moths of the red button service, more than thirty thousands people had tried the service and the channel boasted several thousands active players. Despite it's expansion into other media, telvesion is where Two Way TV intends to remain to remain focused.

Two way TV belives that TV betting is set to evolve dramatically over the next 18 months with the new UK legislation allowing a broad range of betting and gaming product to be distributed on TV by onshore operators. Two Way TV belives that today's crop of "dummy quizzes" so favoured by broadcasters for their premium telephony revenues, will gradually be replaced by big budgt mainstream entertainment betting on TV.

By Casino Software India (CSI)