Online Poker at its Peak, part-1

This article is about where I think poker is going. What's going to happen next, and what trends can we forecast from this. And more importantly, How we as poker room providers, can best grow the market rather than cnnibalise from each other.
Some people think the future is a 'Shared wallet' or 'multi games' from one core hub. Certainly these are all incremental ways of increasing ARUP( Average revenue per user) but none of these measures will actully grow the potentially adressable market. I am going to talk to about one core idea of how to do that. Realism.
lets focus first on why I think people play poker with their friends. Almost everyone does it. If you don't actully play poker yourself, you have a lot of friends who do. Poker is huge, and everyone is playing it at home. But only a fraction of those are playing it online, maybe 5%. Why?

Its been said that people play poker because they like winning. I maitain that this is not the real story. Sure, they love to win, but the main reason they play is that its FUN! Its the new Trivial Pursuit or monopoly. It's a social gathering of your peers, and you enjoy each other's company, over a game of cards. You swear at your friends when they steal a pot from you, and you goad them into calling you when you've got the nuts..or feign goading when you're bluffing. In short, Poker is the new excuse to hang out with your friends for hours on end over a game cards. You chat to each other.. You taunt each other. You swear at your friends when they steal a pot from you, and you goad them into calling you when you've got the nut.. or feiggn goading when you're bluffing. In short, Poker is the new excuse to hang out with your friends for hours on end..Over a game of card.

This article is from playwinpoker.com